Project Overview
Outlier Beauty is an all-natural body care brand launching in 2020 with its first product, a natural deodorant. My team was hired by Outlier to design a responsive e-commerce platform.
The Brief
Learn about the natural body & skincare space and make design recommendations for a responsive e-commerce platform. As a new brand in an already crowded market, Outlier’s founder wanted the platform to have a simple path to checkout while communicating clear brand values to their target audience – millennials who care about what they put on and in their bodies.
The Team
Amani Sheikh, Research & UX/UI Design, Client POC
Julia Kaufman, Research & UX Design
Lina Raeva, Research & UX Design
UX Tools & Methods
Research: Competitive/Comparative Analysis, Market & Industry Research, Feature Analysis, User Interviews, Usability Testing, Affinity Mapping, Persona Development, Journey Mapping
Design: Design Studio, Feature Prioritization, Wireframing (Sketch), Interactive Prototype (InVision), Specifications Documentation